Technical SEO
The foundation work: site structure, speed, indexation, redirects and schema.
Overview
Two audiences now: the crawler and the model
Classic SEO still matters. Site architecture, page speed, internal linking and content depth decide whether you appear at all. But the answer a language model gives about your category is assembled from sources it considers trustworthy, and that set is narrower than the first page of results.
Our work covers both: the technical foundation that lets you rank, and the entity, citation and structured-data work that makes your company one of the sources an assistant repeats.
What the engagement includes
- Technical audit covering crawlability, speed, indexation and Core Web Vitals
- Topical pillar and cluster strategy rather than isolated keyword pages
- Structured data and entity definition so machines can identify what you do
- E-E-A-T signals: authorship, credentials, citations and first-hand evidence
- Content written to be quoted, with clear definitions and answerable sections
- Monthly reporting on rankings, assistant visibility and enquiries
Capability
What we build under this practice
Content strategy
Pillar pages with supporting clusters, mapped to what your buyers actually search for and ask.
Answer engine optimisation
Making your pages the source an assistant cites, through structure, clarity and verifiable claims.
Local and regional
Multi-location presence, business profiles and the signals that decide regional results.
Migrations
Protecting rankings through a rebuild, a domain change or a platform move.
Reporting
A monthly document you can read, showing movement and what we did to cause it.
How we deliver
Start small, then scale safely
Discovery
We sit with the people doing the work and write down the process as it actually runs. You keep that document either way.
Blueprint and prototype
A working prototype of the screens that matter most, plus a costed scope. If it does not convince your team, nothing further gets built.
Phased build
Delivery in the order that relieves the most pain first, with your existing systems running throughout.
Rollout and training
Data migration, role setup and hands-on training for the staff who will use it daily.
Support and evolution
Thirty days of stabilisation, then a maintenance or growth retainer handled by the same engineers.
Questions
What clients ask before starting
SEO aims at a ranked list of links. Answer engine optimisation, sometimes called generative engine optimisation, aims at being the source a model draws on when it answers in prose. The technical groundwork overlaps; the content requirements differ, because a model is looking for clear, attributable, verifiable statements.
Technical fixes can show within weeks. Content-led positions generally take three to six months to establish, and competitive terms longer. We report monthly so the trend is visible well before the outcome.
No, and anyone who does is describing something they cannot control. We commit to the work, the reporting and an honest account of what is and is not moving.
Frequently. We often handle the technical and content side while an agency runs paid and social, with a shared reporting line.
Also from DIV SYSTEMS
Related practices
Custom Software Development
ERP, LIMS, compliance and line-of-business systems modelled on the process you already run.
Read more
Web Development
Corporate sites, customer portals and internal web apps that load fast and rank well.
Read more
Mobile App Development
Android and iOS apps for the people who work away from a desk.
Read more
Your trusted technology partner
Let’s build your software
Send us the process that is costing you the most time. We will come back with what it would take to fix it, in writing, at no charge.